BMW i – Een blik in de toekomst

BMW geeft de passerende automobilist met deze high-tech campagne een blik in de toekomst. Zodra je vanuit de auto naar jezelf kijkt als je een weerspiegelende etalageruit passeert transformeert jouw voertuig naar een BMW i3 of i8. Meesterlijk!

Kijk naar de video lees de toelichting.

When looking in a mirror, not that many people want to see their future (i.e. ageing faces, wrinkles), but Kirshenbaum Bond Senecal + Partners and Spies and Assassins run with the concept in a super fun way for BMW. To spread the word about BMW’s iTour, the agency erected this “Window into the Near Future” along Sixth Avenue in New York City that transforms live traffic into BMW concept cars that look totally sci-fi. But the coolest bit? As futuristic as it may seem, the digital façade actually represents what the streets could look like in just a couple years when the BMW i3 and i8 electric vehicles are in production.

The hardware behind the installation included three hi-tech cameras, a 3M Vikuiti projection screen and two 40,000 lumen projectors, while car tracking technology—with in-house tweaks from the kbs+ team allowed the display to accurately mimic real-time traffic and